About Us

WHERE IT ALL BEGAN

We are Viaje The Label, founded by two sisters, Erika & Adriana. Growing up, we spent our childhood summers journeying to our grandparents' house in Spain. Those treasured trips instilled in us a deep appreciation for travel and the vibrant culture of Spain. Inspired by these fond memories and our shared love for adventure, we created Viaje - a brand dedicated to offering handcrafted travel essentials that embody the essence of a journey.

THE STAR OF THE SHOW!

So we had our concept we had our name we just needed our logo... After lots of trial and error of different styles, fonts, colours and a whole lot more we created the logo we absolutely love now. However, it didn't end there, there was something missing and it was that we still needed our one and only icon - THE STAR.

The meaning behind the star - Just like Viaje, it has a meaning behind it, and so does our star. Navigating by the stars is also known as celestial navigation and is a skill that's been around for thousands of years. Explorers would use it on their journey's to ensure they were going in the right direction, determining their location by following the North Star. Perfectly resembling Viaje, the star now completes our brand and so if you're ever feeling lost on your journey all you need to do is take one look at our star and know you're going in the right direction and are on the right path that's meant for you.